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Journal : JAM : Jurnal Aplikasi Manajemen

Pengaruh Strategi Generik terhadap Kinerja Perusahaan (Studi pada Bank Umum) Daly Rustamblin; Armanu Thoyib; Djumilah Zain
Jurnal Aplikasi Manajemen Vol 11, No 1 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: The purpose of this study is to examine the relationship between competitive strategy andorganisational performance and to determine the applicability of Porter’s generic strategies in explainingits different effects to the organisational performance. There are three independent variables analyzed inthis study: differentiation strategy, cost leadership and integrated strategy, while the dependent variable isthe performance of the organization which is a subjective measure of objective’s fulfillment and relativecompetitive performance. The data has been collected then analyzed using linear multiple regressionanalysis. The results of this study indicates that the application of a generic strategy has an importantinfluence on the bank’s performance, while the selection of differentiation strategy has a better impact onthe bank’s performance in comparison with the cost leadership and integrated strategies.Keywords: generic strategy, differentiation, organizational performance, banking, linear multiple regression
Pengaruh Iklim Organisasi terhadap Komitmen Organisasional dan Kinerja Karyawan di Rumah Sakit Ni Luh Putu Suarningsih; Arief Alamsyah; Armanu Thoyib
Jurnal Aplikasi Manajemen Vol 11, No 2 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: This study aimed to determine the relationship among organizational climate, organizational commitment and employees’ performance in hospital. The study design was descriptive analytical survey using cross-sectional study. The respondents were 81 employees at Lawang Medika Hospital who represented both medical staffs and medical-support staffs. Organizational climate was measured by using amodified Organizational Climate Questionnaire (OCQ). Organizational commitment was measured by using a modified Organizational Commitment Questionnaire (OCQ). Performance was measured using by Hariono’s questionnaire. All questionnaires used five scale of Likert. Data was analyzed using path analysis to find the relationship between organizational climate, organizational commitment and employeeperformance, which is organized by using Office Excel 2010 and SPSS for Windows 19.0 software. The results showed that organizational climate influenced both organizational commitment and employees’ performance positively. Organizational commitment itself also influenced employees’ performance positively. Organizational climate influenced employees’ performance indirectly through organizational commitment. Keywords: organizational climate, organizational commitment, employees’ performance